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Branding + Graphic design + Adv + Id|
To create a concept and a trademark and to design the interior, including a labelling strategy, of a new major nightclub in Maribor. Because a venue had already existed at the exact location of the nightclub, our mission was to establish a fresh atmosphere, which would attract the very same target market.
The general idea is to create two floors instead of one, due to the abundant surface area of the premises. The two floors each have their own stories and are intended for different, yet similar target markets. Along with the concept, we have also come up with the name of the nightclub. Just as in life, where everything is balanced between two opposing forces, we wanted to make this nightclub into two separate yet complementary areas: Male – female, warm – cold, day – night, electronica – rock and roll, PLUS – MINUS.
KD / Marko Miladinović
AD & D / Darko Miladinović
D / Mojca Mladenovič
ID / Darko Miladinović & Črt Čuček