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SIMOBIL LAB

Task


To design an overall conceptual project: to select the name, and design the corporate identity and interior, which will no longer be a mere point of sale, but also a place of adventures, identified as such under its own trademark.

Idea


Challenge guests and invite them to the world of sci-fi movies, computer games, new technologies, and state- of-the-art communication interfaces. Give them a reason to be happy, and provide them good conditions for exploring. The playful mix of the Si.mobil Vodafone space station and corporate identity is no longer merely a store, but a laboratory of new experiences and a type of personal probe for testing new technologies.