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Rebranding + Communication + Design + Video Production|
It is time to refresh the brand name Transport. The outdated image needs a fresh look and a new approach. Regarding the fact that suppliers and customers have for years confused Transport shops and called them "Transporter", we decided for fundamental rebranding. The new image should also carry slightly changed name. Transport shall become Transporter. Because you wanted it :)
The new image in its appearance maintains colour combination of the old Transport and gives more emphasis to the fact that it is about "footwear". Both the name and the slogan become almost equivalent. Rebranding of the entire shop chain in Slovenia and Croatia is supported by communication campaign. Because a new film “Šiška Deluxe” comes to cinemas at the same time, crosspromotion seems to be the ideal solution because the film is entirely dedicated to the target group of Transporter.
Three heroes from the film thus become the ambassadors of the new, fresh brand name Transporter.
KD / Marko Miladinović
AD & D / Darko Miladinović
Video Produkcija / JocoHud Prodakšn