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2009
   

The task
There was Global - the far most successful night club in the history of Ljubljana. This story ended; there is a new owner now, with new wishes and new needs.

The idea
After the success of the former night club the one and only solution was to design a top club. Top floor, top concept, top interior and architecture. And of course, the name of the club should be – Top!

Glavno mesto
2009
 

The task
To design a new identity for the on-line store that sells products of wide consumption specialized in electronic devices.

The idea
The client’s wish is to gradually take over the main place amongst the competitors. This is why we will make virtual “main place” – web site for on-line shopping.

Sound bulb
2009
 

The task
To create an innovative sound system to participate on Sound Innovation world competition, published by famous web site Designboom.


The idea
The “Sound bulb” is a speaker, designed like a classical bulb with standard coil, which can be placed in every ordinary lamp. After turning on the light the receiver built inside the “Sound bulb” connects to transmitter, inserted in any player (ipod, OC, mobile phone …)

Soraya
2009
 

The task
To project long-term creative advertising strategy and distinctive ads for this new luxurious yacht from a company that builds prestigious, over 40 metres long yachts in Turkey.

The idea
The clock that is counting down the months, days and hours to the launch of a yacht creates the tension and the expectation. The countdown on the other side represents big responsibility and a promise. Soraya gains the ads that are always different and always recognizable.

Barlič 09
2009
 

The task
To create new graphic design, new slogan and new appearance for this store, positioned on Mestni trg in Ljubljana, which occupies with sales of self-handmade leather fancy goods for a long period of time.

The idea
To compliment the good name and the quality products with recognizable graphic image.

Brezvezek 09
2009
 

The task
To design new integral concept of Si.mobil stores considering the new system of presentation and new technology of lighting.

The idea
The combination of modern technology and natural material stir all the senses, look, smell, touch.

Simobil - Maribor
2009

The task
Year goes around and everybody wants the new Brezvezek! Must be better and more practical!

The idea
In the time of the environmental abuse we need to behave more respectful and rational. Every draft and accidental print-out from our studio was kept save for two years. When satisfying amount of those was collected we made 300 recycled products. We added the covers and named it “the recession issue”.

Pure
October 2009

The task
To re-visualize the identity of the brand Pure after five years on the market; Pure is engaged in distribution of mineral drinking water.

The idea
Refreshed graphic image should revive with the help of new material which will help this growing company to trade their services more efficiently.

Nama
October 2009

The task
In the last phase of Nama supermarket renovation it was necessary to come up with a new identity of Nama grocery store and to design useful interior, which should reflect a higher level of supply and purchasing experience.

The idea
By using the name as the main slogan of grocery store, we stressed core values that Nama is trying to communicate with a new supply. We used black color as a basis and in this way designed a grocery store that stands out from the competition. Black makes the area look elegant and is in the same time calmly taken back in the background where as a frame leaves focus to the sale

Global warming
September 2008

The task
To design the brand identity for a company that is specialized in trading matches as a promotional media.

The idea
Global Warming is a word formation that is nowadays recognized as a trademark slogan. We used the slogan and playfully connected it to the companies match trading discipline.





In cooperation with:
Martin Mol Concepts

Brat bratu (Brother to brother)
February - September 2008

The task
A new TV serial. Brat Bratu (Brother to Brother) is a sitcom based on the cult English serial Only Fools and Horses. The task is to design a visual identity of the serial itself and visuals for the imaginary firm B&B that is a part of the story. Also to take care of the art direction for the whole production. And as the cherry on the top to produce the opening animation, correspondent jingles and credits.

The idea
The visual identity should reflect the "oddness" and "inadequateness" of the main characters. Their world should be a mixture of old-fashioned styles, used things and a charming bad taste. That is the way emblem Brat Bratu with other visuals should look like, especially the emblem of the B&B firm that uses a secondhand circus van as a transportation.

Video
Video
Randevu
July 2008

The task
To take care of a complete makeover of a former Boheme bar at the riverbank in Ljubljana: choosing appropriate name, projecting and designing now visual identity; all that with having in mind fresh program and new offering of the place to be.

The idea
To create possibilities for many different intimate stories that interweave on the large terrace with an open cocktail bar, in the elegant bar and in the rustic wine-bar with vast offer of slovenian wine.
The house
2006 - 2008

The task
To project interior and the facade of a private house on an idilic location near Ljubljana. Take into consideration already established size and characteristics of the building.

The idea
Let us work on the standard mould of the slovenian house with modern, but at the same time natural materials, that blend nicely with surrounding countryside.
Armada hot
June 2008

The task
Every year, when hot days arrive, we equip our friends and acquaintances with new T-shirts.

The idea
Borosana (a famous Ex Yugoslavian shoe brand) is our canvas and the messenger.

SiMobil shops
2006 - 2008

The task
To design a typical shop for selling Si.mobil – Vodafone mobile telephony provider’s products. This will serve as a basis for setting up shops around Slovenia.

The idea
The shops are designed to provide a unique sensory, functional and visual experience. The display shelf system for telephones is made of soft fabric, which gives the shopping experience an unexpected dimension: a pleasant sensation whilst exploring the products.

Triglav DZU
2007-2008
 

The task
To project and design a complete and complementary range of printed materials, that would represent a large product range of Triglav, Asset management company. All the pieces should join together in an elegant package, that could be carried around by their appointed representatives.


The idea
Let us say no to awkward catalogues, that can hold together in one publication the information about different products, but are inflexible and block the possibility of updating and insuring the optimal stock. Let's put every Fund or Investment profile on a single independent card of smaller format; all cards together form a product range fan. Let's add some charming little booklets with simple descriptions of financial concepts and useful advices, together with practical notebook, pen and simply and neatly put everything in a specially designed folder.


Linxair
April 2008
 

The task
To project and design a catalogue that would appropriately represent the offer of an private jet airliner company. Catalogue should complement the contents and the stile of a new internet site, that is to be launched at the same time.

The idea
Let us use and upgrade the elements of a noticeable corporate identity. The contents of the publication should show the philosophy of our client and offer more than just the information about their range of aircrafts. Let's combine the clear descriptions and schemes of complete fleet with attractive photos of the actual planes, their interiors and a lifestyle that Linxair makes possible. Choose the sky.

More
January - March 2008
 

The task
To create a brand for a super-yachts provider: providing a name, equipping the name that incorporates the spirit of super-yacht charter with the corporate identity, including all necessary graphical elements. For all-around service design and project an internet site and a vast catalogue that would present the range in a attractive, exhaustive manner.

The idea
More" is a word that makes sense in more than one language: at the same time it offers more and connects itself with the sea ("more" means sea in some slavic languages), reflecting the main point of our client's offer. A vast fleet of different sailboats and motor-yachts should be carefully put together in a clear mosaic of photos, descriptions of yachts data and that special feeling and the taste of life, with which super-yachts voyage around the seas of wishes. Ask for More.

Brezvezek
December 2007
 

The task
Brezvezek has become a true brand name and synonym for Armada's business presents through the years. Because of that expectations rise every year. The new Brezvezek should be labelled as a creative idea which can be a gift with practical value at the same time.

The idea
Brezvezek as a personal notebook should deceive the user by its paperback novel appearance. Design and technical realization must mimic Stephen King's thrillers. The covers should hide a genre story about a mysterious destiny of a musically enthusiastic squirrel that has lost its flute somewhere in the swamps of Darkwood. The content is of course contributed by a user him/herself.

Toko
December 2007
 

The task
Toko is a brand name of shops with prestigious accessories with a lasting tradition. The task is to design a recognizable functional and representative selling spot with uniformed disposition of articles sold. The interior and exterior labels need to be designed, together with a new graphic design of a brand.

The idea
A shop Toko should bring out travel related emotions in costumers. The main association should be an airport terminal; the central typical element in the room is a conveyor belt with tastefully arranged main selling assortment, surrounded by other selling articles. The recognizable element of a new graphic design should be a typical traveller - an origami bird that with its lightness and practical elegance leads the costumers on a way around the world.

Ufo
October 2007
 

Naloga
Zasnovati obrat hitre prehrane v študentskem naselju, ki bi zadovoljil študentske potrebe in presegel dolgčas študentske menze v neposredni bližini. Zaradi določil že pred leti pridobljenega gradbenega dovoljenja je treba domiselno izrabiti predpisane gabarite starega načrta. Zanimivemu ambientu je treba izbrati primerno ime in ga opremiti s prepoznavno grafično podobo.

Ideja
Lokal naj ne bo zgolj "take away" pizzerija, kot je bilo sprva načrtovano, temveč sproščen prostor z zanimivim izborom hrane, ki jo lahko pojemo v svetlem paviljonu. Ta naj bo poleti zračno odprt in pozimi toplo zaprt, njegova šeststrana odprta oblika naj kot parkirani leteči krožnik s svojo svetlobo vabi lačna študentska usta iz okolice.

Joyride
September 2007
 

The task
Joyride is the brand name of the tourist agency in the heart of Dalmatia. The task is to design a recognizable image that will stand out.

The idea
To create an amusing mascot. It's should be a donkey! Donkey - a Dalmatian ancient mean of transport. Simply a joyride.

Nama
September 2007
 

The task
To create and restore the ground floor as a vital part of the department store and to design a modern look for the only department store in the capital city.

The idea
The ground floor is the most vital and public part of the department store. It has to enable access to other departments and at the same time communicate with the public through its window displays.  To that purpose the circumferential passages on Slovenska Street get renovated and lightened, which gives the historical jutting roof a new meaning. A new, smaller market should open the department store towards Tomšičeva Street and connect it to the hustle and bustle on the street.

Halo Safet
May 2007
 

The task
Halo Safet is already an established trade mark, well known among the real culinary commandos. We need to create an identity for the chef who makes your piknik an adventure. You name the place, everything else is up to him. The chef is specialized in old traditional balkans specialties such as whole pork or lamb barbecued on an open fire. Pork meat is a must have on the real balkan barbecue fiesta.

The idea
Our choice for an icon was soon to be chopped golden piglet. The purpose was to establish a brand identity that would reflect the fiesta iconography. Trust me - golden brown pork is simply irresistible.

Šukar
May 2007
 

The task
To design a CD cover for a popular ethno group called Šukar. For their latest release they decided to dig into the legendary old folk melodies.

The idea
The CD has to stand out among the others. When going out on the town one should not forget the regular folklore of looking swell. White shoes and a toothpick are crucial weapon of elegance.

Triglav DZU
April 2007
 

The task
To present new profiles this mutual fund manager is offering.

The idea
To differentiate the mutual fund profile campaign in a crowded market of other campaigns and tendering companies. The diversity of mutual fund investing profiles is presented by series of different patterns that represent the dynamics of specific investing profile. Patterns are also a strong eye-catchy element of the campaign.

Transport TV
April 2007
 

The task
To upgrade the effective and well accepted TV commercials with new series of our two characters adventures.

The idea
In the micro cosmos of the left and the right one there is always something going on. The pair is entertaining the public and fans with their new series of little everyday incidents and silly comments.

Avtobit
January 2007
 

The task
To create the identity of a new company trading in used cars.

The idea
To create a new image based on the graphic expression of  car brand design.

Lunca
January 2007
 

The task
To create a new identity and a position slogan for the established accessories shop which has expanded its offer by adding trendy ladies’ shoes.

The idea

In slovene language Lunca is a word for moon. The letter C in the name is emphasized into a moon on the horizon.

Unisex
December 2006
top

The task
To create a new brand of a day-and-night club: from choosing a name, creating the graphical identity to the interior design.

The idea
A provocative name and the modernist architecture, a summer garden on the roof, an interior with a contemporary design and a unisex lavatory are the key to success.

Modra hiša
December 2006
top

The task
To design a new identity for a newly built corporate building.

The idea
We can produce interesting relations in the logo with similar interventions that are used in architecture.

Puttanesca
December 2006
top

The task
To create a new brand for pizzeria. from choosing a name, creating the graphical identity to the interior design.

The idea
A pizzeria is not likely a place full of surprises, so it is crucial to take advantage of every detail. A provocative name, a self-evident corporate identity, an open kitchen, bunches of aromatic herbs and a waiting area under an old real olive tree.
Bubble shoes
October 2006
top

The task
To plan a series of concepts for an international shoe manufacturer and their shoes of the future.

The result

The Bubble Shoe wins the 2006 RED DOT award for Design Concept.

Transport TV
October 2006
top

The task
To create a low-budget advertising campaign for established shoe shop chain.

The idea
We focus on socks with well-designed characters whose lives constantly revolve around shoes.
Baby Center shop
March 2006
top

The task
To design a shop that will serve as a model for all other Baby Center shops.

The idea
We split the shop into two functional units. A clear-cut and visible entrance, which houses the items on sale, becomes a distinctive feature of the Baby Center shops. The stocked interior of the shop, being well-indicated and lit, leads the buyer to his product of choice.

Lumina
March 2006
top

The task
To design light fixtures which will open new horizons in light design.

The idea

Anything can be a light fixture provided there is the right material. Polypeptide is a compound which is easily applied to surfaces which later light up when connected to electricity.

Triglav DZU
June 2006
top

The task
To increase the visibility of this mutual fund manager.

The idea
Savers don’t generally tend to trust the service of mutual funds and prefer to increase their savings in other ways. The public tends to mix Triglav Mutual Funds with the Triglav insurance company. Using inventive messages we turn the expertise and corporate dullness of the manager to his own advantage. We communicate that Triglav Mutual Funds are not the ones who promise to increase the clients’ wealth overnight. However, they do guarantee transparency, expertise and positive results.

Triglav DZU TV
June 2006
top
The task
To create a visible TV advert improving the image and the public’s awareness of the three Triglav DZU funds.

The idea
We emphasize the key features of individual funds through representatives of different target groups. Their contemplations in the ad are accompanied by a recognizable graphic design and original music with a tinge of Slovene tradition.
SiMobil LAB
February 2006
top

The task
To create a complete constructing project: Choosing a name, designing the corporate identity and an interior which will not only be a shop but a place of experiences, and will as such be recognised under its own brand.

The idea
Let us challenge the visitor. Let us invite him into the world of sci-fi films, computer games, new technologies and contemporary communication interfaces. Let's give him a reason to feel joyful, let's offer him good conditions for exploration. The playful blend of a space station and the corporate identity of Si.mobil - Vodafone is not merely a shop any more but a laboratory of new experiences, a sort of personal probe for testing out new technologies.
Nama
Januaryy 2005 - 2006
top

The task
To transform the dated central Ljubljana department store into a modern shopping centre.

The idea

To change the graphic identity and make uniform display furnishings. Every floor gets its own distinctive colour. The system of indication is designed in such a way that the shoppers are enabled to move around easily and rest along the way.

Elan
December 2005
top

The task
To provide a yacht manufacturer with a good selling tool.

The idea
A yacht buyer needs somebody to talk to, somebody to draw him into a conversation and show him new interesting things. The catalogues directly target the readers’ emotions, but despite that they are practical with a clear layout and all the necessary information easily accessible and easy to understand.

Diners
November 2005
top

The task
To create a visible advertising campaign for Diners’ most elite Exclusive credit card. The campaign addresses the elite and attracts everyone else’s attention.

The idea
We design a campaign with a double meaning based on the well-known aristocratic catchphrase The difference between man and a boy is in the price of their toy.  No other toy has ever attracted so much attention.

Špica
February 2005
top

The task
To design a new corporate identity for the producer of identification systems. An active international company seeks a solution which would make the letter Š from its name readable abroad and at the same time keep its primary meaning in Slovene (Eng. adj grand).

The idea
We move the circumflex in the logo and put it under the letter S getting an underlined initial, which is at the same time an innovative letter Š.

Dobra Vila Bovec
2002/2004
top

The task
To design the Dobra Vila Bovec hotel.

The idea

We overhaul an old telephone terminal by keeping its basic architectural features and use them for new contents – a pleasant family hotel. Let us be reserved towards high-technology solutions and put people back in touch with the good old hotel clichés.

 

Transport
September 2005
top

The task
To increase the visibility and improve the position of the Transport brand.


The idea
 The Transport graphic identity must be made more transparent, and the communication of the shop must be made more attractive to the key target group. A slogan in slang adverts to the product mix.  

 

 

Butan plin
May 2004
top

Naloga
Zasnovati in oblikovati  korporativni katalog družbe Butan plin d. d.

Ideja
Na korporativni ravni približajmo uporabo naftnega plina kot energije uporabnikom in poslovnim partnerjem podjetja.

Extravaganja
April 2004
top

The task
To create a brand identity and a communication campaign for a cosmetic line made from the extract of the industrial hemp essential oils.

The idea
The hemp leaf is used in a way that does not recall alternative cosmetics. Instead, the brand exudes health, friendliness and a modern character. Extravaganja are cool cosmetics; the choice of buyers who like a natural approach to bodycare.

Elkroj
March 2004
top

The task
To design a new graphic identity and a communication campaign for this traditional Slovene textiles brand.

The idea
A contemporary image is built on features indicating the quality of products and cuts. Elkroj moves with the times. The advantage of the logo is that it is also clear and readable on other markets.

Smart foot
April 2004
top

The task
To design a brand which will attract attention even on a highly saturated market such as the one selling summer slippers.

The idea
Heels over head, the feet’s summer pleasure gets a name and shape.

Linxair
September 2004
top

The task
To create a new brand for business airline company.

The idea
If we substitute the last two letters of the word Links with an X, we get both a modern word and an association to airways crossing.

Global
June 2003
top

The task
To create a new brand of a day-and-night club: from choosing a name, creating the graphical identity, advertising communication, to designing the interior.
 
The idea
This new club with an exclusive location should set a milestone in the capital’s social life. The space is adapted to two different regimes at a time. It is attractive at daytime, when you are sipping your coffee and eating a croissant, as well as at night, when it becomes a setting for partying and dancing.   

Jat Airways
June 2003
top

The task
To create a new modern image for an airline.

The idea

Most airlines use aerodynamic and kinetic logos in their graphic design.  To us JAT represents nostalgia. That is why we used the dots that could be seen on cups our parents used to sip their coffee from.

Pure
April 2003
top

The task
To design a brand for the distribution of drinking water.

The idea
The solution should express the key qualities of water:  purity, innocence and soundness.

Planet Tuš
September 2002
top

The task
To design the graphic identity of a new shopping and entertainment centre in Celje.

The idea
To create an identity which will serve as a basis for other centres in Slovenia, developing it from the already available TUŠ logo. Because there are many other entertainment activities in the centre apart from the cinema halls, we can flirt with an image that will be reminiscent of Las Vegas – the capital of fun and joy.

 

*The TUŠ corporate identity has been changed since we designed the Planet Tuš. The Planet Tuš image now includes a new Tuš logo, which was created by the Gigodesign agency.
Human Rights Ombudsman
March 2002
top

The task
To design a complete graphic identity of the Office of the Human Rights Ombudsman.

The idea
To create conditions for a better communication and understanding of the human rights ombudsman’s work. We are talking about a person who has been entrusted with monitoring and protecting human rights. We graphically derive an eye out of the image of an embrace. 

 

Safex
March 2002
top

The task
To plan an advertising campaign for Safex condoms.

The idea
Let us be provocative. Those who use condoms as well as those who don’t should agree with the slogan.

RPS
October 2001
top

The task
To design the identity for one of biggest light signage and signboard producer in Slovenia.

The idea
How to make the acronym appealing? We do it in the most impossible way. Make the text into a rebus! And as it happens, the little dog (ps is a word for dog) is an evident solution.

Oz
June 2001
top

The task
To create a new brand of a day-and-night club: from choosing a name, creating the graphical identity to designing the interior. The establishment must also be appropriate for post-premiere parties and similar events.

 

  The idea
 We create a dreamy cocktail bar in the outskirts that will be so visually rich that it will also attract patrons from the centre of Ljubljana. The name is borrowed from one of the dreamiest classics ever – The Wizard Of Oz.
Sistem
June 2001
top

The task
To create a new brand of a day-and-night club: from choosing a name, creating the graphical identity, advertising communication, to designing the interior for a cyber café in the Kolosej multiplex.
 
The idea

Why stop at Internet access? We offer the visitors an attractive space with a concept and design where computer games can be played over LAN and over the Internet.

Subito
June 2001
top

The task
To create a complete constructing project: choosing a name, creating a corporate identity, the interior and the advertising communication for a pizzeria in the Kolosej multiplex.

The idea
We make an establishment whose image will give an impression of an internationally established brand. The place is furnished unpretentiously in the typical Italian trattoria style and spiced up with specially designed tins – the visual attraction of the establishment.

Legal note © Armada 2008

   

Naloga:
Za svetovnega proizvajalca čevljev zasnovati serijo konceptov za čevlje prihodnosti.

Izhodišče:
Out of the box: novi koncepti naj bodo neobremenjeni s tehnologijo, ki je na voljo.

Razmislek:
Vsak človek ima pravico do čevlja po svojem okusu.

Rezultat:
RED DOT award winner for design concept 2006