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Concept + Copywriting + Illustration + Design|
The client "Triglav Skladi" opts for the project "Acquiring financial literacy of youth" in primary and secondary schools published in the newspaper "Moje finance" once a month. Content should be distinctive, easy enough, honest and adapted to children.
We decide for a comic where two main fictional characters are developed, "Brejni" representing reason & "Herzo" representing emotion. Through slang, their characters and various topics, we want to show young people two equivalent approaches in decisions we make in our lives. Every month, our two fictional heroes are faced with challenges, their adventures are humanized and are similar to the adventures of ordinary people.
Copywriting / Marko Miladinović
AD / Darko Miladinovič
Ilustration / Jure Engelsberger