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Branding + Graphic design + Signage + Adv + Web


To redesign and unify the internal communication and labelling system of a major department store in Ljubljana. To establish the principles or rules of advertising and promotional activities.


The solution is based on the existing colour scale, which represents individual department store floors or programmes. Individual existing squares are transformed into organic forms typical of each programme, thus creating a graphic grid, which can be used to provide certain information.

KD / Marko Miladinović
AD / Darko Miladinović
D / Mojca Mladenovič