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TOP ESPRESSO Branding + Graphic Design Task To design a new brand identity, which besides marketing the highest quality coffee blends, BZ Bar 2000, offers its customers training for the preparation of espresso and all other coffee drinks. Solution As a sign of the highest quality, we choose the name Top espresso, where the last letter O is replaced by the symbol – coffee handle as a basic and distinctive element in the preparation of espresso. KD + AD + D / Marko Miladinović