LOGOS_details_24 varovanje ciscenje upravljanje Valina-stationary avto
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Logotype + Graphic identity


To design the graphic identity of a company, which will merge three commercial activities: cleaning and security services, the management of real estate, and organization of public events.


During the planning process, we have identified the common denominator of all three of Valina’s business activities: the hand. “The hand” as the partner, as the main “tool” used in cleaning, and in the protection of people as well as buildings. The stylized V-shaped hand (V for Valina) will become a suitable pictogram, useful in various applications, regardless of the activity.

KD / Marko Miladinović
AD & D / Darko Miladinović